Voice Search – Road ahead for SEO in India
With smartphones getting cheaper and reaching millions of hands every day, the world is completely going mobile. Where earlier people used to talk over phones, now people are busy talking with their phones only. It is estimated that over 20% of mobile searches are voice searches. Teens and adults are using voice search functionality to perform various tasks like call someone, ask for directions, find out movie times, help with homework etc. The method and the way people use to search over search engine is shifting to the quicker method of voice search. All thanks to the Google TV commercials saying ‘Talk to Google’ & on Radio ad “near me”.
To bring more precise answers, search engines are also pushing the local results forward on the basis of search relevancy. To understand local results, let’s say ‘hospital near me’ to Google and notice that Google brings all possible local listing of hospitals in close proximity to your current location. For local searches, the search engine might need location feature enabled on the smartphone.
Voice search is also synonymously popular as the personal assistant like Siri for iPhones, Google Assistant on Android and Cortana on Windows. The popularity and adaptability of voice search are increasing so rapidly that dedicated voice search device or the personal assistant like Amazon Echo, Google Home has made way to a large number of homes. All these personal assistants fetch information from various sources like Yelp, City Search, Yahoo! Local, Reserve Travel, Open Table and local directories for local searches. Listing of category specific search platform like Zomato for food & restaurants, MagicBricks for the property, nearbuDeals etcs etc. can also be seen in top search results for various local voice search queries. So, all the business minds, don’t forget to ask the SEO expert to get your business listed on relevant local listing sites and directories. Also, Google’s free business listing service known as ‘Google My Business’ listing is a major role player in local searches. With the help of SEO efforts like ensuring site crawability by search engines bots, optimizing content with essential business information like Name, Address, Phone Number, Directions and other information enquired through voice search, business can attain top position in voice search results.
The future of voice search will completely change the face of conventional search where people use to find & type short and precise phrase for their search query on tiny screens. Voice search is making search more conversational, natural and detailed, resulting in need of more enhanced and optimized content as per audience’s need. People don’t use voice search as they do conventional typing search. In voice search, a user will talk in detail let’s say in question format or with more details to its search like ‘find movie show near me at 9PM’. Such kind of search behaviour would require businesses to generate content in more customer centric way, where one has to think how a customer speak, what type of questions and thoughts come in customer’s mind while searching or any long terms keywords or phrases which is used in real speech of human interactions. To tune content relevancy and accuracy to voice search results, SEO is a must thing in general. With the help of SEO, businesses would be able to enhance business visibility in voice search results by targeting long tail keywords and optimizing content on the basis of voice search behaviour and trends. Also, website analytics insights from SEO team could help business in altering content strategy on various parameters like location traffic, page traffic, category interest, consumer consumption behaviour etc.
No doubt that the increasing number of voice search in India is the only reason why Google is constantly putting efforts in understanding local Indian languages and accents. To win the race of voice search, SEO will be a major role player for businesses as the mobile search users always look for consuming quick results. And to come up in top search results and stay lighting fast in feeding the content to user, SEO will be the key. To prove this fact, Google’s one research fact is enough that mobile bounce rate are 9.56% higher than desktop as mobile user quickly switches to another result, where they click a result and find it poorly optimized. poor page speed, low quality content, low relevancy content to search etc.
So, folks! Don’t just stick to typing words and optimizing the website for conventional searches, choose the road of Voice Search SEO and stay Ahead of competition.