Vol. XXIV — Est. 2002 — New Delhi, India — Available Worldwide
SEO Consultant · Technical SEO · GEO/AEO Expert
Anil Kumar Singh
Twenty-four years engineering visibility — from the first page of Google to the first line of an AI answer.
Former National SEO Director at Ogilvy and Head of SEO at HT Media, where organic search reached 200 million monthly visits. Today he advises publishers, enterprises, and founders on ranking in the search engines of record — and the language models increasingly standing in for them — through Inspire Clicks, the agency he co-founded.
About
Search has changed three times over. Anil changed with it.
Anil started in SEO in 2002 — early enough to remember when optimisation meant keyword density, not entity graphs. He built Interactive Avenues' SEO practice from nothing into a market leader in under three years, then spent eight years as National SEO Director at Ogilvy, setting strategy for some of India's best-known brands.
At HT Media, he took the group's organic subscription base to 200 million monthly visits — one of the largest organic footprints of any Indian publisher. Since 2023, he's worked independently, and through Inspire Clicks, the SEO, AEO, and GEO agency he co-founded, on the shift now underway: making brands legible not just to Google's crawlers, but to the AI systems increasingly answering the questions search used to.
"SEO was never just rankings and traffic. It's the intent behind a search, the editorial judgement behind great content, and the architecture that lets a site be found at all — at any scale."
Results
Twenty-four years, measured in traffic.
HT Media · News Publisher · 2021–2023
Took HT Media Group's organic subscription volume across its entire digital portfolio to 200 million monthly visits — a new benchmark among Indian publishers.
H&R Block · Financial Services · 2015
An organic growth campaign that lifted traffic 269% and won Best SEO at both the India Digital Media Awards and the Afaqs! Digital Agency Awards.
Interactive Avenues · Agency Build
Built the agency's SEO practice from scratch into a recognised leader in Indian search marketing — in under three years.
Enterprise E-commerce · Fashion & Lifestyle
+8,900% traffic growth as ranking keywords expanded from 120 to more than 18,500, through a full technical and content overhaul.
Services
Where he helps.
Technical SEO & Architecture
Core Web Vitals, crawl budget, structured data, and indexing strategy for sites running into the tens of millions of pages.
News Publisher SEO
Google Discover, Top Stories, real-time indexing, and editorial workflows built for newsrooms that live and die by the next ten minutes.
AEO & GEO Visibility
Positioning brands to be cited — not just linked — inside AI Overviews, ChatGPT, Perplexity, and Gemini.
Content Strategy & E-E-A-T
Topical architecture, keyword research, and authority-building that satisfies search engines and the editors who ship the work.
SEO Team Building & Training
Hiring plans, KPI frameworks, and hands-on workshops for organisations building an in-house SEO function.
Enterprise & Startup Advisory
From day-one technical foundations to enterprise-scale technical debt — counsel scoped to where the business actually is.
Toolkit
The stack behind the strategy.
Experience
Two decades, four chapters.
Present
Independent Advisor · Co-Founder, Inspire Clicks
SEO, AEO & GEO Strategy
Advising publishers, enterprises, and founders on organic and AI-search visibility, and building Inspire Clicks' client practice across India, the UK, the UAE, Nigeria, and the US.
2023
Head of SEO & Organic Growth
HT Media Ltd.
Led SEO across HT Media's entire digital portfolio, growing organic subscriptions to 200 million monthly visits.
2021
National SEO Director
Ogilvy India
Set national SEO strategy and led content and conversion initiatives across Ogilvy's largest Indian and global accounts for eight years.
Director / Associate Director, Search Marketing
Interactive Avenues (IPG Mediabrands)
Built the agency's SEO business from scratch into a recognised market leader in under three years.
Started in Search
Early Career
Began practising SEO at the industry's outset in India, building early expertise across finance, e-commerce, real estate, and healthcare.
Speaking
Available for keynotes, workshops & panels.
Conference Talks & Panels
Search, AI visibility, and organic growth strategy for marketing, publisher, and industry events.
Corporate Workshops
Hands-on SEO and AI-search training for in-house marketing, content, and engineering teams.
Guest Contributor
Bylines, interviews, and commentary on technical SEO, News SEO, and AI search strategy.
1:1 Advisory
Guiding early-career SEOs and founders building their first in-house search function.
Recognition
A few of the trophies.
Best SEO — India Digital Media Awards
For a campaign that grew H&R Block's organic traffic by 269%.
Best SEO Category — Afaqs! Digital Agency Awards
Recognised among India's most prestigious digital industry accolades for SEO strategy and measurable outcomes.
Brands
100+ brands. Every major vertical.
What Clients Say
A few words from the work.
"Discover traffic went from almost nothing to over two million monthly sessions inside eight months. I haven't worked with anyone whose command of News SEO runs this deep."
"The roadmap was precise enough that organic traffic grew twelvefold in six months, while our cost-per-lead fell 70%."
"He rebuilt our technical architecture and retrained a 15-person team — and made genuinely complex SEO ideas immediately actionable for all of them."
"A single technical audit surfaced 47 critical issues. Organic revenue was up 340% within nine months of fixing them."
Insights
Thoughts on search, on the record.
AI Overviews Are the New Page One
What changes for publishers now that Google's answer surface competes directly with the organic result it used to sit above.
Discover Traffic Isn't Luck — It's Architecture
The structural and editorial signals that separate consistent Discover performers from one-hit spikes.
Auditing for the Answer Engines
A practical framework for checking whether ChatGPT, Perplexity, and Gemini can actually find — and cite — your site.
Gallery
Behind the scenes — conferences, workshops & beyond.
Placeholder tiles — send Anil's real conference, workshop, and award photos and they'll drop straight in.
Newsletter
SEO, AEO & GEO — occasionally in your inbox.
Notes on algorithm shifts, AI search visibility, and what's actually moving rankings for publishers and enterprise brands. No fluff, no spam.
FAQ
Common questions, answered directly.
What's the difference between SEO, AEO, and GEO?
SEO is ranking in traditional search results like Google. AEO is being the direct answer a voice assistant or AI Overview gives. GEO is being cited or recommended inside AI chat tools like ChatGPT, Perplexity, and Gemini. The three overlap but need different technical and content approaches.
What is News Publisher SEO?
SEO built specifically for newsrooms — Google Discover eligibility, Top Stories carousel placement, NewsArticle structured data, real-time indexing, and the E-E-A-T signals Google weighs more heavily for news content.
Does Anil work with clients outside India?
Yes. Anil advises publishers, enterprises, and founders across India, the UK, the UAE, Nigeria, and the US — independently and through Inspire Clicks, the agency he co-founded.
How is technical SEO different from content SEO?
Technical SEO covers how a site is built — crawlability, indexing, Core Web Vitals, structured data — so search engines can access and understand it. Content SEO covers what's on the page — keyword targeting, topical depth, E-E-A-T. A site needs both; technical issues can cap even the best content's performance.
Can a website actually be optimized for AI answer engines like ChatGPT and Perplexity?
Yes, to a meaningful degree. It involves structured data, clear and citable content, crawler access for AI bots, and a strong presence in the sources those models draw from. No one can guarantee a specific AI citation, but visibility can be measurably improved.
Does Anil work as an independent consultant or through an agency?
Both. Anil advises directly as an independent consultant and leads Inspire Clicks, a boutique SEO, AEO, and GEO agency, for engagements that need a full team.
Get In Touch
Start the conversation.
For SEO, AEO, or GEO engagements — as an individual advisor, or through Inspire Clicks.
seo@anilkumarsingh.com
Follow Along
Connect on your platform of choice.
Quick Takes
Algorithm updates, Discover shifts, and what's actually moving rankings this week.
Follow →Long-Form Notes
Case study breakdowns, career notes, and where SEO, AEO & GEO are headed next.
Follow →Behind The Scenes
Talks, workshops, and moments from the Inspire Clicks team.
Follow →